A Forgotten Tradition, Reimagined for Toda

In the mid to late 1800s, when the world felt far less connected and daily life carried a quiet heaviness, women often turned to a simple, intimate ritual for comfort.

Especially for wives whose husbands were away at war, long months would pass without a single letter home. In those moments of aching uncertainty, they kept close a small jar or wooden box, carefully filled with handwritten promises, scriptures, and words of encouragement.

These “promise jars” were more than decoration. They were a lifeline.

A woman could wake in the middle of the night, heart pounding with worry, reach for the jar, and pull out a slip of paper that felt as though it had been written just for her — words that spoke directly to her fears, her loneliness, or her hope.

Sometimes, she would keep the verse folded in her pocket throughout the day, smoothing the paper between her fingers when her thoughts grew heavy. Sometimes, she would pass it along to a friend in need, knowing the same words could bring peace to another heart.

Over generations, this quiet tradition faded. The world became louder, busier, and filled with instant distractions. But the truth remains — no screen, no app, no modern quick fix can replicate the power of holding timeless words in your hands.

At Veralova, we’ve reimagined this tradition for the modern world. The Verse Jar is our way of bringing back what worked for generations — a physical, tangible anchor in the storms of life. Each jar holds 90 verses, carefully chosen for specific emotions, ready to meet you exactly where you are: in joy, in grief, in gratitude, or in the anxious quiet of 2 AM.

It’s more than a jar.
It’s a bridge between the wisdom of the past and the life you’re living right now.
A forgotten tradition, beautifully restored — and ready to bring you peace, clarity, and hope.