STEP 01 — REACH
The fizz gets where water can't
On contact with water, the tablet erupts into thousands of active bubbles, carrying the cleaning agents deep into the drum gaps, rubber seal and drawer — the exact hidden spots biofilm hides in.

Modern machines wash cold and use less water — so instead of flushing themselves clean like older hot-water washers did, they've become a warm, damp breeding ground for bacteria and biofilm.
That biofilm is what traps pet hair and holds the odour — and every spin cycle breaks tiny pieces loose that land straight back on your clean laundry.
That's why the “wet dog” smell keeps coming back, no matter how many times you rewash.
Our formula doesn't just rinse the drum. It goes after the hidden biofilm the hair and odour cling to, breaks its grip, and flushes it out — hair and all — in one hot cycle.
STEP 01 — REACH
On contact with water, the tablet erupts into thousands of active bubbles, carrying the cleaning agents deep into the drum gaps, rubber seal and drawer — the exact hidden spots biofilm hides in.
STEP 02 — UN-GLUE
Citric acid and EDTA strip the limescale the biofilm anchors to and loosen the bonds holding the slime together — so it no longer clings, and the trapped pet hair is released with it.
STEP 03 — LIFT & FLUSH
Powerful cleansing agents lift and suspend the oils, dander and grime the bacteria lived on, so the whole lot flushes out with the water instead of resettling on your next load.
STEP 04 — NEUTRALISE
Bicarbonate neutralises the acidic molecules behind that stale “pet” smell — it doesn't mask it — while peppermint and lemon leave the drum genuinely fresh. One tablet, no scrubbing.
One Tablet, Every Kind Of Buildup


Loosens the pet hair clinging to the drum and seal so it flushes away with the cycle.


Powerful cleansing agents lift the dirt, oils and residue that coat the inside of your machine.


Citric acid and EDTA break down the mineral scale that makes your machine work harder than it should.


Cleans into the seal, drawer and crevices where damp, musty mould and mildew take hold out of sight.
Real Homes. Real Fresh.

“My dog sheds and I have long hair, so the washer was always full of it and it smelled. After the first clean the hair was gone and so was the smell.”
Charlotte M.Verified
“With two dogs in the house I need the machine spotless. This is part of my routine now — my laundry actually smells clean again.”
Rachel T.Verified
“Large German shepherd, pet hair everywhere. You could see what came out of the drum. My towels finally smell fresh instead of musty.”
Amelia R.Verified